Traffic Conversion Secrets Lesson 5 - Emotional Control

Part of any good advertising, marketing or business
strategy is knowing your customers and potential clients
well. In fact many Internet marketers would argue that you
should Know your target audience better than the know
themselves. In this section well be discussing how you
can tap into your customers subconscious minds and use
their primal thoughts and feelings to deliver the best
possible content and create a marketing scheme that draws
them in like moths to a fire.   Tap Into Their
Subconscious! 

In this strategy to turn your Internet traffic into paying
customers, you want to concentrate on the person buying,
the sales prospect, rather than the product. Your sales
prospects can determine what lures will work best for you
in converting visitors to customers, but for that you
really have to understand your demographics.

If you haven't done some sort of market research in your
demographics, you will want to do that. In face-to-face
interactions, the demographics are the people you visit to
market with your products, but online it is not as obvious
who is visiting your site and why. So, you will want to
gather some information through surveys, hiring market
research for demographics, checking out the statistics of
your website logs, and also using social networking to get
a better feel for who might be interested in your products.

The Technique

To understand the unconscious desires that may be lurking
in a sales prospect's mind, you need to interact with them
and start to get to know them. Some people do this with
surveys, by offering a freebie in exchange for visitors
filling out a survey. However, that's not going to give you
a full view as many people refuse to fill out surveys. So,
the next option is to get the people who visit to interact
in a forum or group where you can ask questions, see what
people are talking about, and get a general feel for who is
showing up to your website.

So, start out by gathering information on anything that
might appeal to your customer. In social networking places
like Facebook, this is a pretty simple thing to do. You
just look through the profiles that people draw up in a
network and that tells you a lot about what motivate people
who join certain groups on Facebook. But, you also have to
direct your market research to your product interest too.

So, say you are trying to find out the subconscious
motivations of people who are visiting your pet site. There
are the obvious reasons that they are interested in pets
and pet products. But, that doesn't determine the
subconscious motivation that may get them to buy your pet
products. For that, you might want to know more about your
visitors. Do they have hobbies? Are they having safety
issues? What about where they live, is there something
there that might make it more appealing to have pets or
more important to have pet products? 

At the end of your research into this issue, you may come
up with a couple of different ways to implement the
strategy, once you have a good idea of some underlying
motivations that might be driving traffic to your website.

Then, you simply either provide the solution to this
unconscious desire by providing services that match your
target market's needs. You will want to do that by writing
online copy that expresses how it solves their needs, by
selling the benefits first. But, if you have done your
homework well, you will be pushing a trigger button that
gets immediate attention and can result in an instant sale
purely from understanding the psychology of why your
customers buy.

The Secret

Let's face it, when it comes to subconscious triggers most
people are on automatic pilot. Our entire society is set up
to keep people in this hypnotic state, so people generally
don't question why they do a certain thing or make a
particular purchase, they just may have the vague sense
they need it. However, there are some subconscious triggers
that appeal to almost everyone's egos: sex, money, and
power. These are not so hidden, except that when people
make a purchase, they may not even be aware that it is
exactly one of these triggers that finally sealed the deal.
That's why advertisers showcase pretty girls with their
products for men. They may be selling electric shavers, but
the woman is the one touching his face on television and
going: Aaah! Right? Isn't that so? So, was it the
features of that particular razor that sold it or the
subconscious trigger that insinuated that the person's sex
appeal would shoot up dramatically if they used it?
Probably the latter. However, if you ask a person why they
bought that razor, they will most likely start to tell
about the features because the trigger was so subconscious
they don't even realize they were influenced by it.

Then, there are subconscious triggers that aren't so
universal but are specific to your demographic and your
product. For instance, do you remember the commercials
about the elderly person who falls and can't get up? Then,
they have the instant communication system around their
neck that notifies someone they need help. Okay, so what is
the subconscious trigger here? It's the fear of living
alone and having no one around to help. That might be
specific to the demographic of the elderly people they were
trying to sell. But, no matter how memorable the commercial
is, most people buying it would probably not want to admit
that fear of being frail or even being elderly, for that
matter. They might convince themselves that the reason they
bought it was because it was convenient or not that
expensive.

So, be aware that the unconscious desires can be universal
or specific to your demographic. The key is to provide the
solution or associate your product with that unconscious
desire so that people will feel more compelled to close the
deal. 

In a way, you will have to be smarter than the people who
are buying your products. You may have a product that
doesn't appear to have universal appeal, but you want to
use this strategy. It's your job to figure out a way to
associate that product with either sex, money, or power or
some other unconscious desire that may land you a sale. 



To Your Success,
YOUR NAME

------------------------------------------------------------
Download FREE ClickBank Review Sites Every Month
http://www.supersalesmachine.com/?hop=CLICKBANKID

Get Instant Access to 300+ 'How To' Video Tutorials
http://www.supersalesmachine.com/c?hop=CLICKBANKID&p=nl


PUBLISHER TIP! Sign up for a ClickBank.com account and replace
CLICKBANKID in the link above with your ClickBank nickname. Your
affiliate link will send visitors to a free membership site.
Whenever they upgrade or purchase any products or services
including upsells through our email promotions or webinar events
you will receive 50%-75% commission on all offers in our
network. We currently have over 90 quality offers in place so
you can earn up to $1,500 per referral! For full details on our
lucrative affiliate program, swipe emails and custom landing
pages visit: http://www.supersalesmachine.com/jv

